What describes Craft Concepts Group?

• A. They own all the restaurants in the area and serve as the umbrella.
• B. They are a marketing firm for the hospitality industry.
• C. They are the umbrella for all the restaurants and own them.
• D. They operate a food truck fleet.

Answer: (C)

Craft Concepts Group operates as the parent company that owns the brands and provides centralized leadership and support for all the restaurant concepts under its umbrella. That means they oversee and own the restaurants, making them the overarching structure that holds and guides every concept. The other options describe activities that don’t fit this role—marketing only, a localized ownership scope, or running a food truck fleet—so they don’t capture the full relationship the group has with its restaurants.